Let’s face it — the goal of content marketing is ultimately to lead readers to a sale.

But to make that happen, your clients need copy… a lot of it.

They need great blog posts and articles for every stage of the customer journey…

They need great social media posts…

They need attention-grabbing ads…

They need emails to stay in touch with their audience…

They need website copy for their various pages — including their homepage, About Us page, product pages, and more…

They need copy for any newsletters they send out to stay in touch…

The list goes on and on!

Add to that the rush to digital marketing that the pandemic has caused for companies that have been slow to switch, and a lot of people need a lot of help with their content and more.

That’s a big opportunity for you as a writer.

An opportunity to get booked solid with only the kinds of clients you want to work with and make money writing about things that interest you.

And that’s why you need to ensure you’ve got the right skills and you know how to write at least one or more of these in-demand projects, so you can deliver great value and get paid well.

Remember, most companies don’t know the ins and outs of creating stand-out content and all the other pieces they need to take someone from cold prospect to happy customer.

They’ll be looking to you to help them. If you do, you’ll be rewarded handsomely.

What It Takes to Be a Great Writer in Today’s Digital World